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See You Again Tyler Creator Rapgenius

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Media annotation website

Genius
Genius website logo.svg
Type of business Individual

Type of site

 Media company
Headquarters Brooklyn, New York[1],

U.South.
Area served Worldwide
Owner Genius Media Group Inc.[ii] [three] [iv]
Founder(s)
  • Tom Lehman
  • Ilan Zechory
  • Mahbod Moghadam
President
  • Ilan Zechory (quondam)
  • Miki Toliver Male monarch (current)
CEO Tom Lehman[5]
Industry Entertainment
URL genius.com
Registration Required for editing, annotating, and transcribing
Launched October 20, 2009; 12 years ago  (2009-x-20) [six] (as Rap Genius)
Written in
  • Ruby on Rail
  • React
  • jQuery

Genius is an American digital media visitor founded on August 27, 2009, past Tom Lehman, Ilan Zechory, and Mahbod Moghadam. The site allows users to provide annotations and interpretation to song lyrics, news stories, sources, poetry, and documents.

Originally launched every bit Rap Genius with a focus on hip-hop music, the visitor attracted the attending and support of celebrities, and venture uppercase enabling further growth.[one] The site expanded in 2014 to encompass other forms of media, such as popular, literature, R&B, and added an annotation-embedded platform. That same twelvemonth, an iPhone app was released. To reflect these new goals, the site re-launched as Genius in July 2014. An Android version was released in August 2015,[vii] and in 2016 and 2017, the company began producing music-focused original video content and hosting alive events and concerts.

In Dec 2013, Google penalized Rap Genius for violating their backlinks guidelines—peculiarly involvement with blog networks—by removing them from its top search results. Fifty-fifty with the search query "rap genius", results from rapgenius.com did non announced in the top results. This happened after blogger and Rap Genius contributor John Marbach exposed its link scheme to dispense Google search results by offering Tweets or Facebook shares in exchange for linking to Rap Genius with keyword-rich texts.

History [edit]

Founding and early on years (2009–2012) [edit]

Genius kickoff started equally a crowdsourced hip-hop focused site, and was originally named Rap Exegesis. The site changed its name to Rap Genius in December 2009 because "exegesis" was hard for users to spell.[8] [9] It was created in Baronial 2009 by founders Tom Lehman (who "entered the get-go line of code" for the website at 12:30 PM on Baronial 19, 2009),[x] Ilan Zechory, and Mahbod Moghadam, the 3 of whom met during their undergraduate years at Yale University.[one] [5] [11] Lehman and Moghadam came up with the idea for the site in the summer of 2009 when Lehman asked Moghadam about the significant of a Cam'ron lyric.[ane] [8] After Lehman built the earliest version of the site, he—along with cofounders Moghadam and Zechory—decided to go out their jobs at D.Due east. Shaw and Google to pursue the idea full-time and bring it to fruition.[12]

Initial funding [edit]

In 2011, with the site "drawing over one million unique visitors per month",[8] Rap Genius practical to get-go-upwardly incubator Y Combinator, and "became the fastest-growing start-up in Y Combinator history",[1] obtaining $1.8 million in seed funding, which enabled the founders to occupy offices in Williamsburg, Brooklyn.[1] In 2012, the company received an additional $fifteen meg investment from Silicon Valley–based venture upper-case letter firm Andreessen Horowitz (also known as a16z),[1] [5] [13] prompted in function by partner Marc Andreessen's own past endeavor to build a group annotation feature into a web browser.[ane] Ben Horowitz described Genius as "one of the most important things we've e'er funded".[1] The visitor's three co-founders were named to the Forbes 30 Under 30 in Dec 2012.[14]

Establishment of verified accounts [edit]

The popular success of the venture was exemplified by the participation of artists similar Queensbridge rapper Nas,[i] 50 Cent,[1] RZA,[8] and A$AP Rocky,[8] prompting the company to create a "Verified Artists" designation.[1] [8] Verified accounts are offered to established artists, where they annotate, moderate, and edit their ain lyrics.[fifteen] Such annotations are highlighted in green, rather than the usual gray. Nas became the outset verified creative person, using the platform to post numerous explanations of his lyrics and dispel some misinterpretations,[viii] equally well as to comment on the lyrics of other rappers he admired.[viii] [16] [17] As role of his support for the website, Nas "released the lyrics to his new single 'The Don' on Rap Genius the day before putting out the song itself".[8]

Masta Killa, Inspectah Deck, RZA, GZA, Ghostface Killah and Raekwon, members of the American hip hop group Wu-Tang Association, also obtained verified accounts on Genius.[eighteen] [nineteen] [20] [21] In late 2012, novelist Bacchus Paine became the commencement electric current release prose writer to voluntarily annotate part of her ain work.[22]

Early controversies (2013–2014) [edit]

In an endeavour to extend the concept into other genres of civilization, Genius launched several new channels in 2013 including News Genius, Rock Genius, and Poesy Genius. The service besides added the ability for exterior publishers to integrate Rap Genius's platform into other websites to create annotated articles.[23] Nevertheless, the company also experienced some issues familiar to the online content field.[24] [25] [26] [27]

Music publishing dispute [edit]

In October 2013, Rap Genius was one of fifty sites targeted with notices by the National Music Publishers Association for the unlicensed online publication of song lyrics. Dissimilar Genius, virtually of the sites that were targeted were advertising-supported. In response, Zechory stated that they "can't expect to accept a conversation with them about how all writers can participate in and benefit from the Rap Genius knowledge projection".[24] In 2014, Rap Genius entered into a licensing agreement with music publishers roofing both past and future publishing of music lyrics.[28]

Google search penalty [edit]

In December 2013, Google penalized Rap Genius for violating their backlinks guidelines,[25]—particularly involvement with blog networks—past removing them from its top search results.[26] [27] Even with the search query "rap genius", results from rapgenius.com did not appear in the superlative results. Instead, the summit results showed Rap Genius' Twitter, Facebook, and Wikipedia pages, equally well as news related to the penalty.[26] This happened after blogger and Rap Genius contributor John Marbach exposed its link scheme to dispense Google search results by offer Tweets or Facebook shares in substitution for linking to Rap Genius with keyword rich texts.[29] Rap Genius posted an amends, promising to stop and opposite the practice. Rap Genius also pointed out that its competitors were participating in like or worse practices, and asked Google to look at "the whole lyrics search mural" and amend its lyric search results.[xxx]

10 days later, later on removing links in violation of Google'southward Quality Guidelines, Rap Genius partially recovered from their penalty.[31]

Resignation of Mahbod Moghadam [edit]

Fast Company featured Rap Genius co-founder Mahbod Moghadam in its list of the Most Creative People of 2013.[32] By early 2014, all the same, Moghadam had reduced his involvement in Genius to a office-fourth dimension role, due to complications from his surgery for meningioma, a benign brain tumor.[33] In May 2014, Moghadam resigned later annotating the manifesto of Isla Vista spree killer Elliot Rodger in ways labeled as inappropriate.[ane] [23]

Expansion and rebranding (2014–2015) [edit]

New apps and features [edit]

The company rebounded with the release of an iOS app on January 28, 2014, also called "Genius".[34] Genius co-founder Tom Lehman said at launch: "This is the true launch of Rap Genius. Right at present, more than one-half of our traffic comes from mobile devices. Before long, it will exist 100%".[35]

In March 2014, Genius launched a feature allowing users to "embed" annotated texts on other websites. Felix Salmon of Reuters was a noted early on user, using the platform to create an annotated breakup of Janet Yellen'due south kickoff FOMC statement.[36] Nas embedded the entire annotated Illmatic album onto his website to promote the release of Illmatic 20.[37]

Re-launch as "Genius" and expanded funding [edit]

On July 12, 2014, reflecting its recent expansions and growth into a platform, Rap Genius re-launched as Genius. The co-founders said that the change was considering about cyberspace users fail to "dive into" stories they find in greater particular, and that Genius aimed to "assist united states of america all realize the richness and depth in every line of text".[23] [38] The visitor also raised an additional $xl million in series B funding led by investor Dan Gilbert, chairman of Quicken Loans and owner of the Cleveland Cavaliers.[1] [39] With its operations expanding, Genius relocated from Williamsburg, Brooklyn to Gowanus, Brooklyn.[i] [40] [41] [42] Genius as well obtained purchase-in from artists, including investments by Eminem, Nas, and Pharrell Williams.[43]

At one betoken, rapper Kanye Westward, a fan of the site, submitted a mockup of a redesign to investor Ben Horowitz.[44] Although Lehman was impressed, telling Business organisation Insider that time to come redesigns could use elements from it,[44] the redesign was not used. In mid-2015, along with its redesigned logo and webpage, Genius released its Android app, which initially immune users to search for and vote on annotations.[34]

Staff expansion and new partnerships [edit]

Hip-hop announcer Rob Markman was hired by Genius equally its manager of artist relations.[42] [45] In September 2015, Genius partnered with The Washington Mail service to comment the various presidential debates being held at that time.[46] The following calendar month, Genius announced the hiring of Brendan Frederick, formerly of Complex, every bit managing director of content.[47]

In 2015, Rick Rubin, A-Trak, The-Dream and Eminem were amid those who created verified accounts.[48] [49] [50] [51] Pulitzer Prize winning author Michael Chabon has besides been verified and has contributed several annotations.[52] Composer and Lyricist Lin-Manuel Miranda besides has a verified account with which he frequently joined discussions on the lyrics from his musicals In the Heights and Hamilton.[53]

In January 2016, the White Business firm began using Genius to provide annotations for its online postings of President Barack Obama's State of the Union addresses.[54]

Launching content (2016–present) [edit]

Genius began offering original content in 2016,[42] kickoff with a "Behind the Lyrics" integration offered in collaboration with Spotify that "pairs pop-upwards annotations with select tracks from the streaming service besides as sectional artist content", launching with content from Pusha T, Tinashe, and Diplo.[5] Initially available only on iOS, "Behind the Lyrics" became bachelor on Android in April 2017.[55] In October 2018, Genius announced a partnership with Apple Music where Apple Music subscribers could play songs in full right from the site. In addition, Genius would provide lyrics for the main Apple Music service.[56] On February iv, 2020, Apple tree Music and Genius announced an expanded partnership, most visibly premiering flagship content series "Verified" on Apple Music early on, with Apple Music joining equally co-producers on the show. The deal is viewed every bit part of a larger initiative by Apple to bring exclusive content to its platform amongst competition from other digital streaming platforms like Spotify, YouTube, and Amazon Music.[57] [58]

Genius began planning for the cosmos of original video content, and in June 2016 announced the hiring of Regina Dellea, previously of Mic, every bit head of video.[59] Planned shows that Dellea was hired to oversee included "Genius Level, an Inside the Actors Studio-style interview series hosted past Rob Markman".[59] In 2016, Genius launched the video series "Verified", "featuring artists similar Mac Miller, Ice Cube, and Common decoding their songs on camera",[42] and has since launched various other serial, including "Deconstructed (in which producers dissect the tracks they created) and "IRL", a career-spanning interview series initiated with DJ Khaled as the first subject.[42] In September 2016, Genius appear the addition of Steve Stoute, founder and CEO of the brand development and marketing house Translation, to its lath of directors.[threescore] [61] In 2017, Genius collaborated with Logic to produce an episode of "Verified" for every song on his album.[62] Logic had previously proper name-dropped Genius in his song "Slave II", from the 2016 album Bobby Tarantino, with the line "I'g a Rap Genius similar Rob Markman".[63]

It also received an boosted $15 one thousand thousand in funding in 2018, bringing its total funding to $79 1000000 since 2009.[64] In June 2019, Genius accused Google of lifting lyrics from Genius.com without permission and publishing the lyrics directly in search pages on Google. This resulted in a drop of traffic to Genius.com.[65] [66] In December 2019, this allegation escalated to a lawsuit filed in New York, seeking $fifty 1000000 in combined minimum damages from Google and LyricFind, a Canadian Company that provides licensed lyrics to companies including Google, Amazon and Microsoft.[67]

Live events [edit]

Genius began hosting live events at their Brooklyn headquarters in 2017. On April 26, 2017, Genius hosted a listening party with rapper Wale for the release of Wale's album, SHiNE.[68] The first Genius Level live interview was in May 2017, with The-Dream.[69] On September 7, 2017, Rob Markman interviewed Issa Rae before a live audition.[70] Genius held its outset live concert event on September 9, 2017, with the IQ/BBQ festival at the Genius headquarters. The event featured performances by artists including Pusha T, Dej Loaf, A Boogie wit da Hoodie, and was produced in partnership with Adidas and Atari.[71]

Genius held a live upshot with Dropbox in 2018 called "Lyrics to Life," a four-24-hour interval art exhibition featuring art installations inspired by music.[72]

During the COVID-19 pandemic, Genius pivoted part of its original content strategy to focus on a livestream approach, near notably with a new series, "Genius Alive", hosted directly on the site. Its intent is to be a new platform focusing on facilitating artist to fan interactions and providing straight monetization opportunities. Features that went live with launch immune fans to vote direct on the set listing, request shoutouts from the artist, join the Sentinel Party for a chance to exist featured on stream, practise a virtual meet and greet, and contribute to collective rewards such as unlocking a unreleased song. Custom trade created specifically for the Genius Live prove likewise goes on auction with the performance. Artists that have been booked by the Artist Relations squad since launch include Vory, Mariah the Scientist, Wiz Khalifa, Ty Dolla $ign, and The Kid Laroi.[73]

Genius also pivoted another original content series, The Co-Sign, from YouTube to Twitch during the pandemic. Up and coming artists from around the world are given a take chances to compete every Fri for coverage by the platform, near notably in the "Genius Freestyles" serial spearheaded by the social squad.[74]

Trade [edit]

Genius began selling branded merchandise in mid-2016, and engaged in "a T-shirt collaboration with rapper Pusha T'south Play Cloths line for Art Basel" in December 2016. In 2017, Genius expanded its trade offerings with the launch of its "1997" collection, with a set of styles and themes inspired past cultural events of 1997.[75]

Features [edit]

Works and articles on Genius are annotated by community members with diverse lines highlighted in gray (approved annotations); by clicking on these lines, pop-up "tates" are displayed, which provide additional details and context for the lyrics in question. Users can provide their own annotations past highlighting fragments of text. Texts on Genius are sorted into various topic channels, including rap, rock, and pop music, literature, news, historical texts (History Genius), sports, idiot box and movie (Screen Genius), and "Ten"—any other subject not covered by other categories. The site formerly offered the "Rap Map", a Google Maps display featuring profiles and placemarks for geographical locations related to rap culture or mentioned in rap songs.[76] In 2021, a like feature was launched in a branded campaign via collaboration with French cognac firm Rémy Martin titled Collective Sounds. Landmarks culturally important to the musical communities of the cities of Los Angeles, Chicago, New York City, and Atlanta were spotlighted past the lyrics and pop culture moments that made them iconic. Artists 6lack, Mick Jenkins, Reason, and Meechy Darko too delivered personal accounts of what these places meant to them.

Contributors to Genius receive points, "IQ", for interactions on each song page. The IQ system employs both direct points—for example, a 10 IQ point increase for an annotation—and a voting system. Especially insightful and popular annotations proceeds positive reviews, increasing the IQ value of an annotation. Popular vocal pages also reward IQ to the transcriber as they accomplish certain view count milestones. IQ serves equally measure of a community fellow member's impact and work on the site. Editors and Moderators gain additional means of obtaining IQ as a reward for quality balls work on the site.

Registered users with 300 IQ unlock most features of the "contributor" role and can upload, edit, and annotate texts. They can likewise offer suggestions to improve already published texts and annotations. Editors, Moderators, and Mediators, volunteers who are given the role past peer vote inside the Genius customs, help to generate and monitor content to ensure quality writing. Users can earn IQ with most interactions inside the site, such as annotations, song transcription, votes, song page views, and also competitions/projects initiated past the Genius community and/or community staff.[77]

Spotify [edit]

Spotify has had a partnership with Genius since 2016 on their "Backside the Lyrics" feature, which displays lyrics and content from Genius for select tracks,[78] [79] allowing users to "sentry annotated lyrics for songs as you heed to them".[80] Previously, bringing upwards the anthology art while playing a track reveals a black tab behind the art reading "Behind the Lyrics", which gives users access to the feature.[eighty] As of 2021, the characteristic lives under the vocal histrion itself, where users can ringlet upward to reveal the full content slice.

Key people [edit]

As of 2021[update], fundamental staff members and advisors to Genius include co-founders Tom Lehman and Ilan Zechory (resigned as president in 2021), boosted lath members and investors Marc Andreessen, Ben Horowitz, Dan Gilbert, and Steve Stoute;[60] [61] Main Content Officer Brendan Frederick,[47] VP of Content Strategy Rob Markman,[45] Primary Strategy Officeholder Ben Gross, President Miki King, CFO Nakuj Vittal, CTO Andrew Warner, and Site Director Stephen Niday.[81]

On March 11, 2021, Genius named Miki Toliver Male monarch, the Washington Post'south primary marketing officeholder, as its new president, replacing co-founder Ilan Zechory. Zechory will remain on the company's board of directors and continue to be involved in strategy. King commented to Variety Magazine, "Never has in that location been a more important time for the work of artists and creators to reflect effectually the world, with Genius as its driving force. I am honored to leverage my career-long commitment to connecting audiences to the content they value most." She joined the company in the second quarter of 2021 and will oversee acquirement, content, audience operations, and marketing alongside co-founder and CEO Tom Lehman.[82]

Top artists contributing to Genius include Lorde, Frank Sea, Lin-Manuel Miranda,[53] Selena Gomez, Phoebe Ryan, DJ Khaled, Nas,[8] Eminem,[48] Rivers Cuomo, and Rick Rubin.[48]

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External links [edit]

  • Official website Edit this at Wikidata

marchandannital.blogspot.com

Source: https://en.wikipedia.org/wiki/Genius_(website)

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